由 njrookie » 2014-04-23 20:38
when you run out of real innovative ideas, you start to do silly product and financial engineering:
1. change color (gold); larger screen; lower end phone;
2. buy back stocks;
3. distribute dividends;
4. split shares.
the last is to attract small retail investors, as well as pave the way for inclusion in DOW30, which lots of ETF passive money follows. Once it is in an index, it creates a bit of short-term mechanical demand.
none of these effects last very long.